Organic Mattress Retailing
Article series that highlights ways furniture and bedding retailers can profit from organic bedding.
As a mattress retailer, it’s essential to understand why this once-niche market is becoming mainstream and why it's the bedding industry’s fastest-growing segment.
Here are five tips to help attract both types of customers to boost traffic and build market share in a tough economy.
It's not OK when retailers fail to use clear, concise and defensible language that empowers customers to make informed decisions.
There are standards other than GOTS that can be useful to retailers that sell organic, non-toxic and sustainable mattresses.
The GOTS standard for organic mattresses doesn’t try to re-create the plant-based mattresses that Adam and Eve might have used in the Garden of Eden. It allows for many synthetic modern materials and designs but sets strict design guidelines and limits for such materials.
Let's review specific acceptable and unacceptable messaging and marketing claims made by manufacturers and retailers of organic bedding.
Bedding retailers who understand the nuances of messaging "organic" will sell lots more of this up-and-coming category.
How a baby/crib mattress can be waterproof, safe, organic, and non-toxic
There are two important sub-groups of organic mattresses that have attracted a high level of interest among consumers, presenting an opportunity for retailers to engage with new customers about safety and non-toxicity as a public service, build store traffic and create life-long customers.
We will now review other main certification programs that are commonly associated with organic mattresses.
Answers to the seven most common questions asked by mattress retailers who are considering selling and advertising organic mattresses.
What is the point of organic certifications such as the GOTS and others? It's to comply with government rules, be transparent and truthful with consumers and avoid possible liability.
If you are considering adding organic mattresses to your merchandising mix, it’s best to clarify the claims you make to your customers.
Introduction to a multi-part series on how to merchandise, advertise and sell organic mattresses and bedding to boost margin and incremental sales.