Turning Data Into Furniture Sales
Series on Predictive Analytics, and why you, as a furniture retailer, need to care about it.
Too many furniture retailers practice “intuitive marketing.” Instead of looking at the data, they create strategies using what basically amounts to guesswork.
How Predictive Analytics can be integrated into a highly strategic, data-driven marketing plan for increasing your company’s revenue and significantly decreasing marketing costs.
Identify those customers who are most likely to make a purchase, and create targeted campaigns that speak to their needs - right now.
The key to effective marketing campaigns is testing, testing…then testing again.
Does the old business adage, “location, location, location” still have relevance when the digital marketplace is outpacing their bricks and mortar competition?