The Bienenstock Furniture Library in High Point has a talented board of directors and a world class collection of over 5,000 volumes on furniture and design. The Library is lucky to have a core group of designers, students and furniture industry folks who use and appreciate what we do. It’s been a successful formula for 45 years.
Today, libraries are struggling for relevance. In the case of the Furniture Library, people come in to look for information. They travel to do research or ask our Library Director for assistance.
Sounds a bit like most furniture stores, right? People visit, ask for help, then buy or leave. For your core customers, like ours, that’s fine, but for your other shoppers, it ‘s not a reason to rush back.
In recent years, the Library changed its 1970s era business model to create a “wow” experience for visitors. It’s made us more relevant and changed how we interact with, and serve the industry.
Likewise, if your store looks much like it did in 1970, consider taking time away from your routine to re-imagine what your store can be.
If you are going to High Point this fall, please accept my invitation to visit and enjoy the Furniture Library. We will be glad to welcome you.
Russell Bienenstock, Editorial Director
Russell Bienenstock is Editor-in-Chief of Furniture World Magazine, founded 1870. Comments can be directed to him at email@example.com.