Dormia Announces Las Vegas Market Introductions

Furniture World Magazine

Dormia, a leading innovator in the design and marketing of specialty mattresses and bedding, announced that the company will add several new products at the upcoming Las Vegas Market. These products, the company says will address the consumer demand for cooler sleep surfaces, organic bedding, budget-friendly visco mattresses and vacuum-sealed mattresses with collapsible foundations that can be shipped nationally via popular shipping companies for a growing numbers of e-tailers. “Today’s consumer is researching and knows that they will get a deeper, more restorative sleep in a cooler environment,” said Dormia President and Chief Executive Officer Michael Zippelli. “Cool Gel’s cutting edge technology developed by working with key players from the medical field, results in superior pressure relief, improved conformity and better support all while providing a cooler sleep surface.” Cool Gel ® mattresses feature a special full-body polymer gel pad designed to dissipate heat, combined with superior pressure relief and improved conformity of visco-elastic memory foam. Dormia has taken temperature regulation to the next level with the introduction of this new Cool Gel ® mattress. “In the wake of the growing consumer demand for environmentally friendly products, Dormia has expanded its organic line with an enhanced lineup of products in 2008,” said Zippelli. “Dormia was one of the first to offer an organic bamboo ticking and we are developing a catalog of options, led by the Dormia Green, for an ever-expanding part of the marketplace.” Dormia is introducing their new Dormia Green® mattress featuring organic ticking. Several years ago, Dormia introduced the “Ambrosia,” its top-of-the-line memory foam and latex mattress that featured bamboo ticking. “Growing demand from retailers and consumers for visco mattresses at more competitive price points has led us to introduce a velocity-priced set of bedding,” said Zippelli. “Memory foam mattresses have more mass appeal than ever before and Dormia wants to offer the same quality and innovation our customers expect at a price point that is more aggressive.” “There is an emerging retail trend in the industry that shows more mattress purchases are being made online from e-tailers,” commented Zippelli. “In light of this, Dormia is introducing a hinged collapsible foundation and compressed mattress that can be shipped anywhere in the U.S. These e-tailers will take the order and Dormia will fulfill from our warehouse through an online EDI order processing system.” About Dormia: Dormia’s mattresses are constructed with the finest components from around the world including: all natural and high performance covers, New Zealand lambs wool, visco-elastic memory foam, Talalay Latex and a unique multi-zone latex core. The company offers enhanced features such as a quilted mattress top and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort. All premium Dormia bedding products are manufactured in the United States using hand-made craftsmanship and custom embroidery. Dormia’s line of higher-end visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Dormia mattresses are designed to help customers get the maximum benefit out of each and every night’s sleep. In addition, the mattresses use an all natural Bamboo cover or a European Lyocell cover with an insulating layer of wool and other natural and premium FR-compliant fibers. To learn about getting a better night’s sleep using Dormia products, please visit one of our 20 company-owned stores or visit us at www.dormia.com.