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HiEnd Accents Appoints Elizabeth Orth-He as Director of Business Development

Furniture World News Desk on 1/28/2025


 

HiEnd Accents, a designer and producer of luxury home textiles, has named Elizabeth Orth-He as Director of Business Development. In her new role, Orth-He will lead the company’s Territory Sales Team, focusing on strengthening relationships and driving sales within its dealer network. She will also oversee HiEnd Accents’ trade show strategy to expand its market reach and introduce its products to new audiences.

A second-generation member of the founding family, Orth-He brings a fresh perspective to the company’s commitment to growth and innovation. She joins an experienced executive team working to expand HiEnd Accents’ footprint while maintaining its reputation for high-quality home textiles.

“We’re thrilled to have Elizabeth on board to strengthen our sales efforts and enhance how we engage with our valued partners,” said Cynthia Zheng, CEO of HiEnd Accents. “Her blend of analytical expertise and strong leadership skills will help us evolve in ways that benefit both our dealers and the consumers who love our products.”

Extensive Academic and Professional Background

Orth-He holds a Ph.D. in Chemical Biology from Cornell University and a Bachelor’s degree in Chemical Engineering from The University of Texas at Austin. Before joining HiEnd Accents, she gained experience in strategic planning, project management, and organizational development at McKinsey & Company.

“I’m excited to build on our 20-year heritage by working closely with our Territory Sales Team and key partners,” said Orth-He. “Together, we will continue to offer the everyday luxury that sets apart our signature brand, HiEnd Accents, and our rustic brand, Paseo Road. The thing I’m personally most excited about is the opportunity to connect with our customers across the nation and introduce new customers to our designs.”

A Year of Milestones for HiEnd Accents

The announcement comes on the heels of a successful year for HiEnd Accents, which was recognized on the 2024 Inc. 5000 list of fastest-growing small companies in the U.S. and earned industry accolades such as Furniture Today’s Best Decorative Top of Bed Company. These achievements underscore the company’s momentum and commitment to quality, innovation, and customer satisfaction.

For more information, visit HiEndAccents.com.

 


 

About HiEnd Accents
 
HiEnd Accents designs and creates everyday luxury bedding, linens, sheeting, decorative pillows, and other home textiles. Founded in 2005 and based in Dallas, Texas, the company’s mission is to elevate customers’ lives through beautifully designed home textiles that deliver quality and value. For more information, visit www.partner.hiendaccents.com.