Omnia Leather Showed Off the Newest in Sofa-Sleeper Technology at This High Point Market
Furniture World News Desk on
1/3/2025
Omnia Leather showed off the newest in sofa-sleeper technology at this past High Point Market.
The SLOFA Collection is designed to be the best sitting, easiest to operate and simplest sleeper program to present
for the retail salespeople. The SLOFA is "Easy to use…and Easy to snooze!"
The company searched outside the United States to find a mechanism that would have an impact on the premium sleeper
market. "We are excited to introduce the "Slofa-A Remarkable Sleeper Sofa"! The SLOFA features a solid platform bed
, with no bars in your back, which was designed to maximize comfort for both sitting and sleeping! Based on the
overwhelming reaction at the High point Market, we accomplished our goal," said Bruce Birnbach, Omnia's Chief
Strategy Officer.
A Collection of seven styles in King, Queen or Full are available at one price in over 75 fabrics and leathers.
Storage Chaises are also available! Omnia has chosen to quickly ship the entire program with next-truck delivery in
a variety of cover choices. In addition, all special orders will be made here in the United States and shipping in
4-5 weeks.
“ Simplicity in the selling process is the goal, so we have a one-price sales story supported by a
comprehensive retail tear sheet that can function as an order form. We have also created the Program’s own
website (Slofasleeper.com) which allows you to both drape the product in any fabric or leather, as well as print out
that pertinent information at retail for the consumer. The APP is mobile friendly and easy to navigate.
Additionally, we have a portfolio of photography to support retail advertising” said Katherine Skinner, Chief
Merchant for Omnia.
Omnia’s CEO, Peter Zolferino added “The reception in High Point was everything we had hoped for and more.
We were excited to see so many new retailers get exposed to the Omnia brand.”
Omnia will continue to build out this program at future markets and will be featuring the entire collection at the
January Las Vegas Market in their space Building A-256.
For more information on The SLOFA Collection reach out to info@slofasleeper.com