Coaster Fine Furniture Launches Virtual Showroom Experience

Furniture World News Desk on 12/16/2024

Coaster Fine Furniture, a leading North American furniture distributor, has launched the first phase of its virtual showroom experience. The platform provides buyers and merchandisers with a dynamic, visual tour of Coaster's Las Vegas and High Point showrooms, available 24/7, 365 days a year.

The project was developed in partnership with Greensboro-based GSO360 and allows visitors to explore the showroom remotely. Red “location” dots within the tour provide additional details such as SKU numbers, product names, descriptions, dimensions, and MSRPs.

“Markets have evolved over the years, and our new virtual experience will more effectively serve our customers. The new site enables buyers to plan their tour before they visit, follow up afterwards, share their discoveries with colleagues who might not have attended the show with them, and will ultimately offer many other services to make their experience with Coaster much more efficient and convenient,” said Marlene Vidal, Coaster Fine Furniture’s director of marketing. “This virtual experience will not substitute for the actual showroom experience, but like our catalogs will be another tool for them to use.”

Retailers and designers without existing accounts can explore the product line as they would at a trade show, create wish lists, and apply for an account.

Coaster plans to roll out the second phase of the project ahead of the Winter Las Vegas Market. This update will allow dealers to log into their accounts to check inventory, view stock, and fill their carts while navigating the virtual showroom.

Vidal emphasized the added benefits for buyers after trade shows, noting that the virtual platform allows them to revisit products, share selections with colleagues, and streamline decision-making. “Trade shows can be overwhelming for busy buyers, and the virtual experience enables them to go back and see products again, even when the show is over,” she said.

Coaster’s virtual showroom also functions as a collaborative tool. Buyers and executives can share the experience with their teams for merchandising ideas, product training, or strategic planning. “Crystal Nguyen, our vice president of merchandise and strategic product planning, is well known for her retail-focused merchandising skills,” Vidal added. “Everyone is always wowed by our showrooms, and we’re very excited that dealers can study exactly how she mixes price points high and low and translate the same concepts to their own floors with the benefit of all of the design expertise she and her team provide. This is an amazing tool designed to help drive sales.”

To tour Coaster’s 30,000-square-foot showroom at High Point Market, visit https://showroom.aftermkt.com/coaster-high-point/fall24.

For more information, visit coasterfurniture.com.

About Coaster Fine Furniture
Coaster Fine Furniture is a second-generation company that has become a leading North American furniture distributor. Today, Coaster has five branches, and two U.S. distribution centers and employs over 400 people. The company offers a diverse and stylish section of casual and formal living room, dining room, bedroom, home office and accent décor. Coaster products can be found through an extensive dealer network and through leading online retailers.