3Z Brands Acquires Southerland to Expand National Manufacturing Footprint

Furniture World News Desk on 12/16/2024

3Z Brands (“3Z”), a vertically integrated manufacturer and distributor of sleep products, has announced the acquisition of Southerland, a mattress producer serving brick-and-mortar retailers across 43 states. The acquisition adds Southerland’s four manufacturing facilities in Nashville, TN; Phoenix, AZ; Tualatin, OR; and Oklahoma City, OK to 3Z’s national network.

The acquisition expands 3Z’s manufacturing capabilities, reducing delivery costs and timelines for its e-commerce customers while enabling the company to serve new wholesale accounts.

“We’re excited to welcome another highly respected brand to the 3Z family,” said John Merwin, Chief Executive Officer of 3Z Brands. “The acquisition of Southerland enables the strategic expansion of our nationwide manufacturing footprint, positioning 3Z to serve a new group of wholesale customers from a geographic perspective while also reducing delivery costs and timelines for our e-commerce customers. We look forward to continuing to serve Southerland’s customers with the high-quality products and service they are accustomed to, along with the added benefit of expanded product development resources and innovations over time.”

Southerland, a 120-year-old company, will retain its independent brand identity under 3Z’s ownership.

“We’re thrilled to be joining forces with 3Z Brands, a company that shares our dedication to craftsmanship and customer satisfaction,” said Bryan Smith, President of Southerland. “This partnership strengthens our ability to serve our loyal customers with the quality they expect while giving us access to new resources and expertise to help us grow. Together, we’re well-positioned to continue delivering excellence, with exciting opportunities to bring our products to even more customers nationwide.”

3Z will integrate Southerland’s operations into its broader production network, with Southerland’s Nashville facility serving as the East Coast e-commerce hub. 3Z also plans to invest in capital improvements, including advanced coilers, sewing equipment, and roll-pack machines to increase efficiency and enhance product innovation.

Southerland was represented in the transaction by Mann, Armistead & Epperson, Inc., while RBC Capital Markets LLC advised 3Z Brands.

To learn more about 3Z Brands, visit 3ZBrands.com.

About 3Z Brands
 3Z Brands ("3Z") is a vertically integrated manufacturer, direct-to-consumer brand portfolio, wholesaler, and retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands, including Helix, Brooklyn Bedding, Leesa, Birch, Bear, and Nolah. All of 3Z’s brands celebrate the power of personal preferences while focusing on outstanding product quality, having won countless independently reviewed awards. Additionally, 3Z provides mattress production solutions across the industry with world-class expertise in mattress engineering, achieved through meticulous attention to detail, cutting-edge equipment, and decades of industry experience. The company strives to deliver excellent sleep products to any and every door in America.

About Southerland
 Southerland has been making quality mattresses since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s current four production and distribution facilities in Tennessee, Phoenix, Oklahoma, and Oregon, total more than 595,000 square feet.