Intiaro Reports Increased Engagement with 3D Product Visualization Technology

Furniture World News Desk on 11/18/2024

3D technology provider Intiaro has reported significant increases in website engagement and traffic for retailers that integrate its 3D product visualizer and configurator platform. Designed to enhance customer interaction and support online sales, the platform has delivered measurable results for both manufacturers and their retail partners.

Lexington stands out as a leading example of successful integration. Since adopting Intiaro’s 3D platform in 2019, Lexington has implemented advanced visualizer and configurator tools on 23 retailer websites, including integrations with platforms like FurnitureDealer.net, MicroD, and Top 100 retailer Baer’s Furniture.

“As the results begin to speak for themselves, retailers are becoming more willing and eager to take the reins and drive the innovation efforts,” said Michal Stachowski, Intiaro co-founder and chief commercial officer. “They are realizing that finding a budget for this tech has become imperative due to the tremendous potential for impacting their key metrics and bottom line.”

The impact of the technology has been evident in user engagement data. From January 2023 to January 2024, visualizations of Lexington products on partnered retail websites increased by 850%. In the following six months, visualization activity rose by another 157%. These integrations have led to a tenfold increase in users configuring and visualizing Lexington products on retailer websites compared to the manufacturer’s site alone.

“When manufacturers integrate retailers with their configurators, there is a significant increase in visualizations compared to manufacturer websites alone, driving higher engagement and conversion rates that benefit both the retailer and the manufacturer,” Stachowski added.

Intiaro’s 3D configurators are designed for seamless integration into any website platform, requiring minimal technical expertise. They offer white-label solutions and customizable tear sheets that align with brand identities, providing a flexible and streamlined approach for retailers and manufacturers alike.

“For retailers still hesitant about adopting 3D platforms, the learning curve is minimal, and support is readily available. The benefits far outweigh the challenges, offering a streamlined, customer-first approach that will elevate businesses to new heights,” Stachowski noted.

About Intiaro
Intiaro Inc. is a leading provider of 3D visualization and augmented reality technology, specializing in the home furnishings industry. We partner with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Based in Greensboro, N.C, we also have technology and support teams in Poland.