‘Saddle Up’ Bull-Riding Event at High Point Market Raises $14,000 for City of Hope

Furniture World News Desk on 10/31/2024

Pictured Clockwise from top left: Ed Hendon and Tom Liddell of PFP, Karen McNeill of the Hall of Fame Foundation, Erin Berg of Flex2 Communicate, Jeff Child of RC Willey, Roy Hester of PFP, and Michael and Kian Amini of AICO.

Planned Furniture Promotions (PFP) welcomed an unprecedented crowd at its ‘Saddle Up’ benefit party at High Point Market, raising $14,000 in donations for City of Hope and hurricane relief efforts. The western-themed gathering, complete with a mechanical bull, brought together the industry’s best in a powerful show of generosity.

Out of the 20 VIP industry guests invited, 12 attended the event and took a turn posing with or riding the mechanical bull, named Hope for the beneficiary of funds raised that evening. For each of those guests, PFP donated $500 to City of Hope. To honor the full invite list, PFP pledged an additional $10,000 at the close of the event, fulfilling its commitment as if all 20 VIPs had participated. In addition to supporting City of Hope, PFP plans to contribute to recovery agencies helping victims of Hurricane Helene.

“The support we saw was tremendous,” said Tom Liddell, PFP senior vice president. “This record turnout and everyone’s willingness to pitch in showcased the incredible strength of our community and the real difference we can make together.”

Several guests donated directly to City of Hope during the event. Noteworthy contributions included $2,500 from Mike Campbell of Leather Italia and generous donations from Clay Silver of Steve Silver Company, Rob and Bob O’Neill of The Monay Company, and Karen McNeill, executive director of the Hall of Fame Foundation.

PFP is deeply grateful to all donors and those who joined forces to make the event a success. Special thanks are extended to Centers of High Point, Flex2Communicate, and the attendees of this year’s event who set a new benchmark for engagement and generosity within the home furnishings industry.

About City of Hope
City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked top 5 in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas. City of Hope’s affiliated group of organizations includes Translational Genomics Research Institute and AccessHopeTM. For more information about City of Hope, follow us on Facebook, X, YouTube, Instagram and LinkedIn. 

About Planned Furniture Promotions
Planned Furniture Promotions, Inc. (PFP) is the foremost furniture industry specialist in conducting high impact promotional sales. Since 1962, PFP has specialized in creatively planning and successfully implementing thousands of sale promotions for national, regional and local retailers of all sizes that are interested in quitting business, retiring, raising cash, and achieving other urgent goals. PFP applies its unparalleled expertise and offers a broad range of services to help retailers maximize value including purchasing inventory using its substantial buying power, management, sales staffing, advertising, financing, and other critical areas. For more information, visit www.PFPnow.com.