eSolutions Furniture Rebrands Bush Business Furniture and Bush Home Divisions

Furniture World News Desk on 10/29/2024

eSolutions Furniture, formerly known as Bush Industries, has rebranded its commercial and residential divisions as part of a strategic transformation to meet the evolving demands of the eCommerce furniture market. Bush Business Furniture (BBF), the company’s B2B office furniture brand, and Bush Home, its residential division, now operate under refreshed branding with new websites and product lines.

“Our business has been in a transformative state these last couple of years. Now we are thrilled to reveal what we’ve been working on as we establish ourselves as an eCommerce leader of accessible, ready-to-assemble furniture solutions for homes and commercial spaces,” said Luc Mongeau, President and CEO of eSolutions Furniture.

Bush Business Furniture, focused on furnishing office spaces for small to medium-sized businesses, recently launched its new website, bushbusinessfurniture.com, featuring a range of furniture solutions designed for reception areas, training rooms, and executive offices. The brand also introduced the Vista Collection, which includes commercial-grade desks and storage units with a modern design, along with accessories like privacy panels, power components, and seating options. The collection is designed for flexibility and durability, meeting rigorous 40-hour workweek standards.

“We take great pride in helping businesses and organizations find office solutions that put every space to its best use,” Mongeau noted. “With a straightforward, uncomplicated buying process, simplifying the lives of key stakeholders in small to medium-sized businesses is at the core of our mission.”

On the residential side, eSolutions Furniture’s transition of Bush Furniture to Bush Home began in April, introducing a new look, website, and expanded product lines. Bush Home now offers cohesive, on-trend furniture collections for every room, including dining and bedroom sets alongside coordinated designs for living and gathering spaces. Jackie Grimm, Vice President of Portfolio Strategy & Commercialization, emphasized the brand’s commitment to accessible, connected home design, saying, “Bush Home was created to offer a new avenue to consumers for cohesive styles at affordable prices, so every family has the power to create spaces that bring joy to the everyday and make every room feel connected.”

Mongeau added, “We are excited to be investing in this brand and its roots in small-town America as we continue to support the community where the brand was founded.”

About the Brands
Bush Business Furniture and Bush Home are leading e-commerce manufacturer brands of quality crafted, quick ship, ready-to-assemble furniture solutions. Since its beginnings over 60 years ago, Bush has seen its business model adapt through the years to better serve consumers and the ever-changing market needs. From our small-town roots in Western New York, we understand the dreams and challenges of hardworking families and small businesses. Our mission is simple - to create spaces that enrich lives though an enjoyable, hassle-free shopping experience and timely delivery of quality products that make spaces better. For more information, visit  www.esolutionsfurniture.com.