Dorel Home Selects 3D Cloud to Enhance Product Visualization and Lifestyle Imagery

Furniture World News Desk on 10/28/2024

Dorel Home, a division of Dorel Industries Inc., has announced a partnership with 3D Cloud, a provider of 3D product visualization solutions for the furniture industry. The collaboration focuses on improving Dorel’s 3D visualization capabilities to streamline the production of lifestyle imagery for retailers and partners.

"The 3D Cloud Room Planner brings scale and simplicity to our visual content production workflow," said John White, CIO of Dorel Industries. "It will help us better support our retailers and partners by providing more efficient and tailored imagery faster than ever before."

Dorel will use the 3D Cloud Room Planner internally to address current workflow challenges, allowing its teams to create a wide array of lifestyle renders more quickly and cost-effectively than with traditional CGI methods. This tool will help Dorel produce customized, high-quality imagery that aligns with the specific needs of its partners and dealers, enhancing Dorel’s marketing efforts and reducing time to market.

Initially, the 3D Cloud Room Planner rollout will focus on Dorel’s indoor furniture lines, with a broader catalog integration planned over time. The company expects the tool to contribute to stronger relationships with major retailers by providing content syndication options and streamlined visualization resources. The internal implementation of the 3D Cloud Room Planner is expected to begin in the first half of 2025.

In addition to the Room Planner, Dorel plans to expand its 3D program with other 3D Cloud visualization tools, including augmented reality and additional product renders. Brands under Dorel’s portfolio—such as Ameriwood Home, DHP Furniture, Signature Sleep, Systembuild Evolution, CosmoLiving by Cosmopolitan, Novogratz, and Mr. Kate—are anticipated to benefit from these advancements.

"3D Cloud has proven themselves as a leader in 3D solutions for the home furnishings industry, from their top-tier 3D Commerce Summit – the industry’s leading educational program for retailers – to their unmatched expertise in 3D digital asset management and rendering," White added.

Beck Besecker, CEO and Co-Founder of 3D Cloud, commented, "Dorel is a leading manufacturer of home furnishings in North America. Their team has done their due diligence and are laser-focused on results. We’re excited to partner with them on this important initiative."

About Dorel Industries Inc.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such as BebeConfort, Cosco, Mother’s Choice and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US $1.4 billion and employs approximately 3,900 people in facilities located in twenty-two countries worldwide.

About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications such as 3D product configurators, 3D room planners, and WebAR from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, Bob's Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.