24/7 Creative Agency to Partner with Leading Brands at Fall 2024 High Point Market

Furniture World News Desk on 10/17/2024

Serena Martin

Serena Martin, founder of 24/7 Creative Agency, will be partnering with a variety of manufacturers at the Fall 2024 High Point Market, promoting product launches and producing events focused on marketing strategies for the design community.

On Saturday, October 26th, 24/7 Creative Agency will collaborate with Wesley Allen, a handmade iron furniture maker, to debut their new Design Center. To celebrate, Wesley Allen will host a Social Hour from 3-5 pm at their 100 N Hamilton showroom, which has recently been remodeled to offer 14,000 square feet of display space. Guests will have the opportunity to meet designer Gabby Toro and explore the new showroom. The event will feature light refreshments, and attendees are encouraged to RSVP via Eventbrite.

On Sunday, October 27th, 24/7 Creative Agency will partner with Armen Living to launch their "Join Our Table" campaign, showcasing their latest collection of dining furniture, the largest in three years. The campaign is aimed at connecting the design community with the new collection, and Armen Living will host a Social Hour & Lunch mixer from 11 am to 1 pm in their showroom at the IHFC Building, Space H-721.

Also on October 27th, Serena Martin will moderate a discussion on “The Power of Photography: Taking Your Brand to The Next Level” at Lancaster (104 North Main St) from 3:30-4:30 pm. The panel, hosted by Sharon Savage, Marketing Director at Lancaster, will feature guest speakers from The Girls At Flourish. The event will focus on the importance of visual storytelling in marketing, followed by headshot sessions from 4:30-5:30 pm. Attendees can sign up to attend the talk.

On Monday, October 28th, at 10 am, 24/7 Creative Agency will collaborate with Feizy Rugs and Fully Booked Designer for a panel discussion titled “Leveraging Local: Becoming Your Community's Go-To Designer.” Moderated by Salimah Mamdani, founder of Fully Booked Designer, the panel will include design and marketing experts discussing strategies for boosting local discoverability. The event will take place at Feizy’s showroom, with panelists including Serena Martin and other industry professionals.

Later that day, from 4-6 pm, Serena will manage the publicity for the debut of the Tamara Day for StyleCraft collection. The launch party and Meet & Greet will be held in StyleCraft’s showroom at 130 Main St, showcasing 125 new pieces across home décor and accessories, including lighting, art, and pillows.

Rounding out her market schedule, Serena will serve as a judge for the International Society of Furniture Designers’ (ISFD) Pinnacle Awards, which will take place on Monday, October 28th from 5:30-9 pm at Centennial Station. The awards celebrate excellence in furniture design, and Serena expressed her excitement about supporting this year’s event: “It is an honor to be a judge for the Pinnacle Awards and to support the marketing and publicity for so many national home furnishings and decor brands.”

In addition to being a judge for the Pinnacle Awards, Serena will join the Board of Directors at WithIt in November 2024 as their new VP of Events. To see all of the fun market events WithIt has planned click here.

About 24/7 Creative Agency
24/7 Creative Agency is a full-service creative marketing agency that specializes in enabling small and large businesses with creative solutions to help them define, express, and craft their individual identity. Meticulously crafting their clients' every need to deliver unique brand marketing solutions and to elevate and expand their marketing for optimum business growth. Whether your company is looking to uplift your marketing, update your brand, and grow your audience - 24/7 Creative Agency can help you get there! View our services.

Known for bringing an undeniable passion and enthusiastic approach to everything she does —24/7’s founder Serena Martin’s professional work history includes 15 + years specializing in marketing for the home furnishings and kitchen & bath industries, and includes one tech company, five trade manufacturers, three residential design firms, hospitality and casino design, large scale event & trade show production, photo styling, visual merchandising and B2B + B2C sales. In addition to her work history, Serena holds a BA in Interior Design from SFSU and has interior design expertise in both residential, commercial and hospitality design. Outside of her professional work she donates her time to volunteering within the design community and in the support of various trade organizations including Withit, ISFD, IFDA, IDS, and ASID.