Intiaro Launches COM Visualization Tool to Boost Custom Furniture Business

Furniture World News Desk on 10/21/2024

Intiaro, a leader in 3D technology solutions for the furniture industry, has introduced a new 3D tool designed to streamline the custom furniture manufacturing process. The COM (customer owned material) visualization tool allows manufacturers to showcase any customer-specified fabric or leather on furniture designs in real-time, without requiring specialized 3D skills.

According to Intiaro, this tool is expected to accelerate the high-margin COM business by reducing errors, improving lead times, and increasing the number of completed projects. The result is a higher return on investment for furniture manufacturers.

“We are solutions providers first and developers second, and our COM solution is in direct response to what we identified as a common challenge among our current and potential clients,” said Michal Stachowski, CCO and co-founder of Intiaro. “COM is often one of the highest margin sales areas, and our tool addresses friction in the process.”

Simplifying Customization for Manufacturers and Designers
The web-based tool can be accessed directly from a manufacturer’s website, allowing designers and customers to apply custom materials to furniture and see the results instantly. This eliminates guesswork and minimizes the risk of costly errors or returns. No technical background or training is required to use the tool, making it accessible for a broad range of users.

One of the tool’s key features is the ability to download customized furniture models in multiple 3D formats and quality levels. These models can be integrated into floor plans and larger design visualizations, providing additional value for tech-savvy users.

Enhancing Efficiency and Personalization
“Our COM solution can shorten the design and communication cycle for manufacturers, designers, and their clients by up to 10 times,” added Stachowski. “Clients today expect personalized products, and this tool allows manufacturers to scale customization without adding complexity, ensuring more business and better margins.”

Intiaro will be demonstrating the new COM tool at the upcoming High Point Market, where the team will be available for appointments to showcase its latest solutions.

About Intiaro
Intiaro Inc. is a leading provider of 3D visualization and augmented reality technology, specializing in the home furnishings industry. It partners with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Founded in 2018, Intiaro has been voted the No. 1 3D technology provider two years in a row by readers of the leading industry media outlet. The company is based in Greensboro, N.C., with expert technology and support teams in Poland.