Nice Link Home Furnishings to Introduce Innovative Upholstery at High Point Market

Furniture World News Desk on 10/21/2024

The 9711 modular motion sectional debuting at High Point Market.

Nice Link Home Furnishings is enhancing its competitive edge as a key supplier to top U.S. retailers and brands by driving innovation at its factories in China and Vietnam. The company is introducing upholstery collections that combine high style and function while meeting tariff-exempt dimensions. These new collections will debut at High Point Market with extended showroom dates from October 21-29.

At the Market, Nice Link will unveil collections showcasing mixed media designs, integrated technology features, and quality craftsmanship. “In many ways, having our Vietnam facility has propelled us to a level, stylistically and functionally, above and beyond where we were with China alone,” said Jay Carlson, president of Nice Link Home Furnishings.

Among the highlights is the debut of the 9711 modular leather sectional, which features a console with a wireless charger and Bluetooth speaker. The sectional is available with either a standard leather cover or an all-wood swivel top. By blending leather, wood, and technology, Nice Link is pushing the boundaries of what can be produced in Vietnam.

In addition to the increased production capabilities in Vietnam, Nice Link’s operations in China continue to play a crucial role. Their China-based production offers customers faster lead times on mixed containers of higher-end goods. By balancing production between China and Vietnam, Nice Link is able to offer better quality products with improved turnaround times, while continuing to innovate its upholstery lines with tariff-exempt dimensions.

“With interest rates coming down to relieve some pent-up demand, and renewed housing activity, we believe Nice Link is more strategically positioned to grow and challenge conventional thinking in key upholstery segments,” added Carlson.

Nice Link’s 16,000-square-foot showroom at Market Square Textile Tower, occupying the entire 10th floor, will showcase these innovative designs with breathtaking 360-degree views of High Point Market.

About Nice Link Home Furnishings
 Nice Link Home Furnishings is a vertically integrated operation with over 2,000 skilled employees across its 1.5-million-square-foot campus in Haining, China, and two factories in Vietnam. Its world-class operation includes a fabric mill with an in-house team of international designers, cut and sew fabric and leather, and 30 lines of upholstery manufacturing that serve many of the top U.S. manufacturers and retailers.