Fairfield Announces Major Expansion of High Point Market Showroom
Furniture World News Desk on
9/24/2024
Fairfield, a provider of artisan-crafted
upholstery and casegoods, is proud to announce plans for a continuous, 7,000-square-foot expansion of its High
Point Market showroom located at 200 N. Hamilton, Suite 100. This strategic expansion supports the
company’s immediate and long-term growth objectives, providing customers with a more elevated and in-depth
showroom experience.
The expanded showroom will enable Fairfield to present a more comprehensive showcase of its commercial and
whole-home collections, offering greater depth across bedroom, living, and dining categories. In addition to
showcasing a broader range of styles, a newly enhanced design center will be installed with natural lighting and
more square footage to create a more user-friendly experience. The expansion also includes a dedicated and
refreshed hospitality area, thoughtfully designed to host industry panels, events, and client gatherings during
market, with features such as a bar, food stations, and lounge areas.
“This expansion is a strategic investment in Fairfield’s future, strengthening our ability to stay
competitive in a constantly evolving market,” said Dixon Mitchell, Chief Executive Officer of Fairfield.
“Our ongoing growth reflects the company’s solid foundation and steadfast commitment to long-term,
sustainable success.”
The expansion will be completed in two phases, increasing Fairfield’s total showroom space to 20,000 square
feet. A portion of the new space will debut during Fall 2024 High Point Market, with the showroom set to open on
Thursday, October 24, at 1:00 p.m. The full expansion is scheduled for a grand opening in Spring 2025. This growth
reflects Fairfield’s ongoing commitment to its customers and the
Hamilton-Wrenn Design District, reinforcing its position as a key anchor and destination at High Point Market.
About Fairfield
Since 1921, we’ve been experts in the craft of bench made upholstery.
Each piece is handcrafted in the shadows of the Blue Ridge mountains in Lenoir, NC. Today, we offer
upholstery and casegoods for the whole home. Our thoughtful collection spans from living to bedroom, modern
to classic and in stock to custom. We serve the residential and commercial sectors, including
America’s top retail and ecommerce partners, to-the-trade clients and specifiers. For more
information, visit www.fairfieldchair.com.