MLILY USA Announces New Hires and Promotion

Furniture World News Desk on 9/9/2024

Pictured L to R: Joella Adair, Ray Bishop and Chase Clark.

MLILY USA recently announced that Ray Bishop, former administrative director, will assume the role of communications director. The state-of-the-art manufacturer has also hired industry veterans Chase Clark and Joella Adair.  

Ray Bishop will be responsible for overseeing all aspects of Mlily’s communication strategy, including public relations, internal communications, brand messaging and design. He will ensure alignment across teams and foster stronger relationships with Mlily’s stakeholders.

“Ray has been an invaluable asset to our team since 2018, playing a key role in Mlily’s growth and shaping our strategic direction. His ability to think creatively and anticipate challenges for our partners has set him apart. Ray’s diverse experience and deep understanding of our business make him the perfect fit for this new role. We’re confident that his leadership will strengthen our team and help us navigate the opportunities and challenges ahead,” said Kyle Robertson, COO.

Joella Adair has been hired as Retail Marketing Strategist, reporting to Ray Bishop in his new role. She will be responsible for driving marketing initiatives tailored specifically to Mlily’s B2B and retail clientele. Adair will collaborate closely with sales and product teams to create and implement strategies that enhance brand awareness, generate business leads and support growth within the sector.

“Joella has more than 10 years of experience leading marketing strategy, demand generation, product launch, website optimization, campaign execution, brand identity, event logistics and project management in B2B and SaaS environments, including running her own marketing consulting company. Her skill set will be a valuable addition to our communication efforts,” said Bishop.

Chase Clark joined Mlily in March as the Northwest sales director responsible for overseeing sales growth and rep development. Clark has both sales and operations experience with bedding and lifestyle brands in roles such as account manager, territory sales manager and retail operations manager.

“Chase is a proven leader who will be a valuable asset to our retail partners and rep teams. His knowledge and abilities will help retailers as they navigate the current challenges within our industry. We’re excited to have him join our team as we continue to grow and focus on taking care of our retailer partners across the country,” said Derek Leishman, national sales director.

These staffing changes reflect Mlily’s commitment to effectively conveying its vision, values and strategic objectives, both internally and externally, with the goal of enhancing clarity and emphasis on Mlily’s messaging to build trust and engagement with its partners.

About MLILY USA
With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.