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Flexsteel to Debut New Product Lineup at Las Vegas Summer Market

Furniture World News Desk on 7/25/2024

Flexsteel's Zofa
Flexsteel's Zofa

Flexsteel will unveil a range of new products at the Summer Las Vegas Market from July 28 to August 1, 2024, at the World Market Center in Space A554. The showcase will include a variety of new launches and expansions, emphasizing the company's focus on innovation and quality.

Showcasing at the Summer Market 2024

Flexsteel's presentation will feature a broad selection of new products, including Blue Ribbon launches and expansions of popular motion groups. These products incorporate advanced technology and enhanced functionality to meet evolving customer needs. Additionally, Flexsteel will expand its case goods offerings, reinforcing its status as a comprehensive provider for the entire home.

Spotlight on Blue Ribbon Products

Flexsteel's Blue Ribbon Product Launches will highlight several key features. These include professional showroom photography and B-roll videos, promotional campaigns via Promoboxx, pre-designed direct mailers through LS Direct, and ongoing promotional periods throughout the year.

  • Dawson Sofa Group: A contemporary, modular design with flange-trimmed back pillows and low-maintenance seating. Customizable for various spaces, it features Flexsteel's patented Blue Steel Spring for durability and comfort.

  • Milo Sofa Group: Combines timeless sophistication with modern versatility. Features include softly sloped arms with French seams and welt details. Available in hundreds of fabric choices with optional nailhead trim.

  • Alister Motion Sofa Group: Introduces advanced gliding seats and customizable tech features, such as integrated power controls for reclining, headrest adjustments, lumbar support, and USB ports. Top-grain leather upholstery ensures lasting style.

Expanding on Best Sellers

  • Carter Rocker: This recliner offers power headrests, lumbar support, heat, and massage functions. Available in smoke and cappuccino leather.

  • Henry Stationery, Lift & Glider: The Henry collection now includes a Power Swivel Glider with advanced comfort features and a lift recliner. Available in three leather options.

  • Zofa: Features two Model 2+ Zecliners connected with a drop-down center console. Offers Zero Gravity recline, CloudLux™ seat cushions, heat, and air massage features, Nanobionic fabric upholstery, motion-sensitive LED base lighting, USB ports, and a wireless charging pad.

Expanding Case Goods

Flexsteel will introduce new collections for bedrooms, dining, and occasional products. These collections will integrate seamlessly with soft seating and offer eco-friendly options, innovative storage solutions, and a variety of design materials.

Flexsteel remains committed to innovation, sustainability, and meeting consumer needs, reinforcing its leadership in the furniture industry. The company's dedication to enriching homes with thoughtfully designed solutions ensures a future where every home exemplifies comfort, style, and innovation.

Visit the Flexsteel showroom at World Market Center, Space A554, from July 28 to August 1.