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Diamond Mattress Expands Eco-Friendly Collection with New Latex Products

Furniture World News Desk on 6/5/2024

Diamond Mattress has expanded its eco-friendly Ethos collection with new natural latex sleep products designed to help retailers differentiate and achieve healthy margins.

The new Avani 2.0 mattresses and toppers offer ultimate comfort and pressure relief. The Avani 2.0 is an addition to the Ethos collection, Diamond’s sustainable line known for strong sales since its 2021 launch. Retail partners have reported margins of 60 to 70 percent from this line.

The Avani 2.0 mattress comes in three firmness levels – firm, medium, and plush – featuring multiple layers of natural latex for pressure relief and conformity to various body shapes and sizes. The mattress includes a Tencel cover with moisture-wicking properties to regulate temperature. It is available in Split Head King and Split Head California King sizes.

For customizable comfort, the Avani 2.0 toppers are offered in two-inch and three-inch thicknesses and in plush and medium comfort levels. Natural latex is a renewable, hypo-allergenic, anti-microbial, and breathable material.

“Although mattress retail continues to be challenging for most, we see some momentum in the premium and luxury categories, so we are innovating with our premium products to help retailers differentiate their brand and offerings along with high margin opportunities,” said Diamond Mattress CEO Shaun Pennington.

Introduced during the Vegas Market in January, the Ethos collection, and particularly the Avani 2.0, attracted significant buyer interest. The Avani is now featured in 39 retail stores, including 10 locations of a Top 100 retailer in the Midwest and South as a private label opportunity. Diamond Mattress reports that additional top retailers are considering the program.



About Diamond Mattress
Diamond Mattress is a Top 20 U.S. mattress manufacturer and leading omnichannel sleep wellness brand with a tradition of product and manufacturing innovation. The privately held, fourth-generation company is committed to superior service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its impact on personal wellness. For more information, visit DiamondMattress.com.