Bellini Expands Domestic Custom Upholstered Program

Furniture World News Desk on 5/16/2024

Bellini Modern Living, a distributor of modern Italian furniture, is expanding its successful custom upholstered furniture program with the Carrara Collection, featuring three new designs. The collection prioritizes affordable luxurious comfort without compromising on the distinctly modern Italian aesthetic for which Bellini is known.

The Dallas sofa with bench seat and decorative welt, Dallas accent chair and Houston sectional marry artistic contemporary styles with cloud-like cushioning. All are bench-built in Toronto, combining couture-level tailoring and down-filled silhouettes constructed with solid wood frames and no-sag spring cushions emphasizing quality construction. Each piece ships from Toronto in six weeks or less covered in a selection of more than 70 European performance fabrics.

Hossein Azimi, CEO of Bellini Modern Living, said, “Fabric-covered upholstered groups represent, without exaggeration, the largest share of square footage on our dealers’ floors. The ability to customize furniture to reflect their customers’ personal style continues to grow in importance. For this reason, our dealers continue to clamor for more designs in this program, because customization combined with more contemporary styling and fast delivery has until now, been in short supply. (The majority of custom upholstered furniture programs typically focus on traditional styles.) We are thrilled to report that the program meets with rave reviews.”

Designs in the Carrara collection are entirely down-filled, not only in the seat cushions, but also in the seat backs and arms, and each includes five accent pillows. “You melt into these chairs and sofas,” Azimi said. “The cushions offer 30 to 35 percent more down than is typically used, combined with the best quality foam and breathable ticking that ensures the cushions bounce right back.”

About Bellini Modern Living 
Founded in 2002 in Toronto by Azimi, Bellini Modern Living is a leader in the home furnishings category, offering an extensive collection of high-quality yet affordable products. Known for its premium upholstered leather offerings, the company also has a strong presence in case goods, including dining-room furniture, accent pieces, home office products, and more. The company entered the U.S. market in 2007 and has been continuously expanding its industry presence. For more information, visit www.bellinimodernliving.com.