E.S. Kluft & Company Announces Addition of Third U.S. Factory

Furniture World News Desk on 7/19/2022

E.S. Kluft & Company announced its plans to expand capacity with the addition of a third U.S. factory set to be open by the end of this year. With factories already in place on both coasts – in Rancho Cucamonga, California and Hazleton, Pennsylvania – the third factory will be located in the Dallas-Fort Worth area.

“Due to our exceptional growth since 2019 and strategic account alliances with Top 100 retailers, the third plant will allow us to increase our overall capacity and will be strategically located in relationship to our East Coast and West Coast factories,” said Jon Stowe, managing director of E.S. Kluft & Company. “The addition of the Dallas-Fort Worth location will help us reduce lead times and increase service and delivery to our retail partners as the luxury category continues to grow.”

In addition to announcing its third U.S. factory, E.S. Kluft will showcase its popular collections at 2022 Summer Las Vegas Market. Visitors to Las Vegas Market, July 24-28, 2022, can view a selection of the latest from the Kluft, Aireloom and Marshall Mattress brands in two showrooms at the World Market Center. Models from its Aireloom Preferred, Pacific Palisades, Karpen Natural and Aspire Hybrid collections will be featured in showroom C-1501 and the Kluft and Marshall Mattress lines will be presented in showroom C-1562.

“Our newest models in the Aireloom Preferred, Pacific Palisades and Kluft national collections are now available in retailers across the U.S., and the Marshall Mattress collection, already popular in Canada, is rolling out now in selected retailers in the U.S.,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company.

“With our three brands – Aireloom, Kluft and Marshall Mattress – we are able to offer a wide range of luxurious mattresses to any customer, from the younger but quality-aware consumer who is willing to invest in a better-quality mattress to the affluent consumer who wants the best and most exclusive product for the most elevated sleep experience.

“And, after a year that so far has exceeded our expectations, we’re hearing that luxury bedding continues to be in high demand and is outperforming the industry,” added Castillo. “Our retailers are telling us that the consumers who are shopping for mattresses now are willing to spend more for quality mattress because they see the importance of investing in their health and well-being.“

Aireloom Preferred, inspired by California dreaming

The top-selling Aireloom Preferred Collection is rooted in the brand’s 80-year California legacy of handcrafted design and includes the brand’s patented Aireloom Lift™, which features a natural chamber between the springs and the mattress top that allows every element to breathe.  When the chamber meets the layers of luxurious materials, the bed completely synchronizes with the user’s body, providing a feeling of lift for the ultimate level of support and comfort.

Aireloom Preferred models contain the highest quality materials for ultimate comfort, superior support, air circulation and temperature management. With all levels of firmness available, the collection is priced at retail from $3,899 - $7,199 (Queen).

Aireloom Pacific Palisades, a modern approach to luxury

The Aireloom Pacific Palisades collection’s signature handmade design introduces a fresh look paired with specialty foams and individually wrapped coil construction. Priced at retail from $2,699 - $3,699 the Aireloom Pacific Palisades collection is the opening price point for Aireloom, providing more options for retailers to reach consumers interested in luxury products.

Kluft collection sets the standard for luxury and comfort

The Kluft national collection features the patented Kluft Standard™ construction. The collection is handcrafted with the finest natural materials such as cashmere, horsehair and organic cotton, individually inserted hand tufts and nested pocket coil systems for maximum pressure relief, extraordinary support and unsurpassed natural comfort.

Exquisite Belgian Jacquard Damask covers complete the elegant and sophisticated look in the luxurious Kluft national collection. The Kluft national collection is priced at retail from $7,199 - $20,499 (Queen).

Marshall Mattress expands premium presence across U.S.

The Marshall Mattress national collection features a modern/rustic, Canadian chic look, available in tight top and euro top constructions. Building on its legacy of more than 120 years, the collection is handcrafted with high attention to detail using the finest natural materials and superior construction, including the original patented Marshall pocket coil system, an innovation that set the future course for the mattress industry and remains the pinnacle choice for reliability and craftsmanship. The Marshall Mattress national collection is priced at retail from $2,999 - $6,399 (Queen).

New digital initiatives

E.S. Kluft is continuing to invest in digital initiatives to strengthen its online presence and support its retail partners.

The new Kluft Mattress website, imagined with the sophistication of New York City, blends elegant design and exclusive content with a flawless multi-device experience. In addition to a redesigned store locator and detailed product, manufacturing and materials information, the site will soon offer a consumer review section and a sleep guide.

E.S. Kluft also is introducing local digital advertising campaigns, designed in collaboration with its retail partners to help complement the retailer’s current advertising efforts and drive website visits and in-store traffic.  These include multi-media campaigns with location-based display, paid social and YouTube advertising. Kluft tested the program with one customer in Southern California in 2021 and plans to expand the experience to additional key partners in different areas of the country in 2022.

About E.S Kluft & Company

Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.aireloom.com.

About Marshall Mattress

Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn pocket coils, natural New Zealand wool, pure cotton and finely woven Belgian damask fabric – with new technologies and quality manufacturing. To learn more about Marshall Mattress, please visit www.marshallmattress.com.

About The Flex Group

E.S. Kluft & Company and Marshall Mattress are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is amongst the world’s top 10 global sleep products producers with production plants in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.