England Furniture and Nationwide Marketing Group Introduce Private Label Brand: Tailored Living
Furniture World News Desk on
3/6/2025
Nationwide Marketing Group (NMG) and England Furniture have introduced Tailored Living, a private
label furniture brand aimed at providing independent retailers with customizable, made-to-order upholstery. The
brand will debut at Nationwide’s PrimeTime event and expo in San Antonio, Texas, where NMG members can learn
more and place initial orders.
Tailored Living is built on England Furniture’s made-to-order capabilities, offering an option for NMG
retailers to expand into the premium furniture market. “Nationwide’s strong partnership with England
allowed us to collaborate with a mutual goal in mind – create a solution that empowers our members,”
said Jeff Rose, VP of furniture and bedding for NMG. “With Tailored Living, we’ve done just that by
eliminating challenges such as low order minimums and inventory requirements.”
Through Nationwide’s exclusive program, Tailored Living provides:
- Flexible inventory solutions – No warehousing needed, allowing retailers to expand
product offerings while conserving retail space.
- Competitive financial advantages – Volume rebates, exclusive pricing, and special
financing offers for NMG members.
- Industry-leading turnaround times – Custom-built upholstery delivered within 30 days.
“England Furniture is thrilled to partner with Nationwide Marketing Group to launch Tailored Living,”
said Walter Matlock, VP of sales, England Furniture. “We’re confident that this brand will bring
incredible value to NMG’s members, and we commit to delivering the same high-quality, custom order upholstery
in 30 days, making this a no-brainer for any furniture retailer.”
Tailored Living will be featured at Nationwide’s PrimeTime event in San Antonio, Texas, from March 15-18, 2025.
About Nationwide
MARKETING GROUP
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics,
specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on
their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the
largest buying, marketing and business support organization of its kind, representing billions in combined annual
sales across the membership. For over 50 years, the organization has remained committed to the independent channel,
empowering members with the scale, sophistication and efficiencies they need to compete while delivering the
unmatched business intelligence, tools and resources required to win in an ever-changing business environment. For more information, visit http://nationwidegroup.org/.
About England Furniture
Since its inception in 1964, England evolved from a small family business of only three employees and has grown into
a community supporting industry of over 1,600 people in the Appalachian region. Co-founded by father Charles and
brothers Eugene and Dwight England, their goal was to employ the proud and hardworking people of Appalachia. Despite
the company’s exponential growth, England has remained loyal to its home in Tazewell,
TN. With such efficient manufacturing capabilities and enviable logistics, England attracted the attention of La-Z-
Boy and has now operated as an independent division since 1995. England's dedicated and skilled Tennessee craftsmen
and craftswomen custom build each piece of furniture to last a lifetime in one of the shortest build cycles in the
industry. For more information, visit englandfurniture.com.