Magniflex Introduces Essential Collection, Tailored for the U.S. Market
Furniture World News Desk on
1/7/2025
Magniflex, the Italian bedding manufacturer renowned for its craftsmanship, will unveil its new
Essential Collection at the Winter Las Vegas Market. This three-model mattress line is the first collection designed
specifically for American consumers and produced at the company’s U.S. facility in Texas.
The Essential Collection incorporates Magniflex’s signature Italian design with features tailored to American
preferences. The line includes 10-, 11-, and 12-inch models crafted with copper-infused gel memory foam, known for
its thermoregulatory and antimicrobial properties. Each mattress also includes a mix of Elioform and Eliosoft foams
to provide customizable comfort and ergonomic support that adapts to the body’s contours for a restorative
sleep experience.
Designed with a modern aesthetic, the collection features a contemporary waterfall edge design with a quilted border
for added elegance and durability. The mattresses are finished with an Italian-made cover crafted from a blend of
viscose and polyester, combining softness, breathability, and long-lasting quality.
The Essential Collection replaces Magniflex’s Classico 9 line, which offered firmer mattresses popular in
Europe and Asia but less suited to American consumer preferences.
“The American consumer generally likes a softer feel,” said Marco Magni, president of Magniflex.
“When we shifted U.S. production to Texas last year, we had the opportunity to design and tailor a line much
more suited to most local tastes, while paying homage to our Italian brand heritage. The preliminary feedback we
have received from dealers is very exciting.”
U.S. Production Brings Benefits to Dealers
The new production facility in Texas allows Magniflex to better serve U.S. dealers by offering more flexible
inventory options, including direct-to-consumer drop-shipping.
“Dealers now have new options on how to work with us, so we will be able to ship Essential either to their
warehouses or directly to their customers,” Magni explained. “In the current retail environment,
limiting the dealer’s inventory exposure is a huge benefit to them.”
Pricing and Market Debut
The Essential Collection is priced from $2,099 to $2,399 in queen sizes. It will be showcased in Magniflex’s
Las Vegas Market showroom, Space C-1532, during the Winter Market.
For more information about Magniflex and the Essential Collection, visit www.magniflex.com.
About Magniflex
Magniflex was founded 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99
countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was
the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central
manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as
Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com