DreamFit® Expands Presence in Independent Retail Stores

Furniture World News Desk on 7/8/2024

As adjustable sleep systems gain popularity and many big-box retailers close, DreamFit® is expanding its reach into major independent home furnishings chains across the country. Independent retailers such as Mattress World Northwest, Schneiderman’s, Talsma Furniture, and Johnny Janosik are turning to DreamFit’s patented sheets and mattress protectors to meet consumer needs, create new revenue streams, and drive repeat traffic.

DreamFit’s patented technology makes its sheets suitable for both adjustable and traditional mattress bases, offering a smart inventory solution for retailers by reducing the need to carry multiple brands and SKUs. “We wanted a sheet that could fit on any of the mattresses on the floor, including those with adjustable bases, which our clients use a lot,” said David Doyle, bedding manager at Johnny Janosik. “We often heard complaints about sheets not staying on the mattress throughout the night, and personally, my wife and I faced the same issue and tried many different sheets without success until we discovered DreamFit.”

According to Chris Taheny, senior vice president of sales, DreamFit provides versatile top-of-bed solutions for customers, offering sheets and mattress protectors in sizes to accommodate all bed types, including split head queen and king. The products feature the company’s patented 1.5” First Fit™ No Slip Corner Bands and a Guaranteed To Fit and Stay On™ promise. DreamFit sheets are available in fabrics like 100 percent Organic Cotton and Enhanced Bamboo, and come in five colors: white, ivory, sage, gray, and blue.

“We’ve all had situations with customers dissatisfied with their accessories, leading to issues with the mattress or a comfort exchange. If the accessories functioned properly, we could have avoided these issues,” said Ryan Bailey, vice president of sales and operations at Mattress World Northwest, a 25-store chain in Portland, Oregon. “DreamFit offers fabric for any technology in all sizes, and a great color selection. It’s an exceptional product to bring to your consumers that will enhance any of your products.”

Natalie Stob, bedding buyer at Minneapolis-based Schneiderman’s, appreciates DreamFit’s comprehensive assortment, which she said is easy for the stores’ Sleep Team to sell. “The packaging is sharp and has visual cues to help differentiate between the Cool and Chill collections we carry. We like the look and overall quality of the product, which is made in the USA.”

For independent retailers, “the best thing,” Doyle summed up, “is that DreamFit genuinely wants us to succeed and provides all the tools we need to make that happen. They are a super easy company to work with. Their shipping is excellent, and they even allow us to order individual items if a client requests a color that we don't keep in stock.”

About Dreamfit
Sold in thousands of locations nationwide, DreamFit’s products offer an ultra-comprehensive bedding program solution for the top-of-bed-product challenges inherent in today’s popular adjustable sleep systems. Founded as a contract manufacturer by Jerry Wootten in 1987, DreamFit® is a division of HomTex Inc., a leader in the global textiles industry. For more information, visit www.dreamfit.com.