PureCare Appoints Industry Veteran Anthony Petrucci, Director of Sales for the East Coast

Furniture World News Desk on 12/29/2014

Anthony Petrucci

PureCare®, a leader of health and wellness in the sleep essentials industry continues the company’s expansion and retailer outreach with the appointment of industry veteran Anthony Petrucci to the position of Director of Sales for the East Coast. “We at PureCare continue to experience unprecedented growth and expansion with new retail programs for our sleep essentials lines,” states, PureCare’s Chief Marketing Officer Sean Bergman. “With so many retailers coming on board and current retailers expanding their product lines to make PureCare a key supplier, we need to expand our service capabilities with talented expert management and sales training executives and to effectively manage key accounts. So we are turning to Anthony for his depth and breadth of experience of key account management for the East Coast to further deepen our bench. He is a welcome new addition to our team.”

Petrucci started with the mattress/ bedding industry in 1996, where he worked eight years for Serta out of New Jersey. He worked on key accounts in New York, New Jersey and Pennsylvania being promoted to Key Accounts Sales Manager, where he was put in charge of the largest retail key accounts for a “Big S” manufacturer. In this position Petrucci gained a significant depth of perspective and experience working with the full sales team, the office personnel, customer service and in the factory, managing issues from manufacturing to shipping matters. In 2004 Petrucci joined Blue Bell of Connecticut (the King Koil licensee for the northeast), where he quickly moved from key account territory representative to become the Regional Sales Manager handling the biggest retail account on the East Coast, as well as directly handling the New York and New Jersey territory. Petrucci was promoted to Regional Vice President of Sales, where he managed a team of five sales representatives and handled their largest retailer in the northeast with over 950 stores, as well as independent stores in New York and New Jersey.

Sean Bergman, PureCare’s Chief Marketing Officer, welcomes Petrucci: “As we expand our health and wellness sleep essentials program to major retailers, we are looking to build a team of highly experienced experts, people who are proven performers in our industry and who bring talent and experience to the PureCare bench.”

PureCare designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, mattress toppers and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness, and has introduced the first Limited Life Stain Warranty. PureCare is proud to manufacture the official mattress and pillow protectors of the National
Sleep Foundation.

For more information, visit www.PureCare.com