Reply From David McMahon At PROFITSystems:
Hi Russell and Barry – I have seen occupancy costs as a percent of sales range from a low of 4% to a high of 15%. 7-9% seems to be a good area. You need to balance with your add budget as well in an effort to be below 15% combined ad and occupancy cost.
There has not been a proper industry study on key ratios for 8 years. Guess what we are doing one this year.
I highly encourage all to participate and spread the word: https://www.snapsurveys.com/wh/s.asp?k=142204561858 This is important for the home furnishing industry and all those in it.
Also, Region has less of an effect than urban vs rural. NYC is 18% plus. NY state is 4-6% as an example but it depends on volume growth and sales per square foot. That should range at a min of $150 to $800, with $400 -$600 being nice
David McMahon, CMA, EA | Director, Consulting & Performance Groups
Certified Management Accountant, Dept. of Treasury Licensed
PROFITsystems, HighJump, Accellos | 422 E. Vermijo, Suite 100, Colorado Springs, CO 80903
719-330-8583