Reply from Joe Capillo (Joefcap@gmail.com) posted by Russell Bienenstock.
What I think is what I have always thought, and it is rooted in the company's selling strategy around how customers are served. Most stores don't have such a strategy. Then there's also the ongoing question: "Is our purpose to serve customers, or to serve salespeople?"
As I said previously, if a salesperson waits on a customer the first time the customer visits on a particular furniture-purchasing project, where closing ratios are usually in the teens, it is the salesperson's responsibility to follow up with the customer to bring them back a second time - when close ratios are OVER 70%.
IF there is a record of follow-up contact - letter, phone contact, text message or email - then, if the customer returns and ASKS FOR the initial salesperson who is not in that day, the split is 50/50.
If there is NO record of follow-up contact or evidence of SOME effort on the part of the first salesperson to bring this customer back, I would make the split something like 70% to the writing salesperson and 30% to the original person, but I would be consistent about applying it to documented, clearly understood rules.
There HAS to be a penalty for not doing your job, and any furniture store that does not have such a requirement in place regarding bringing back non-buyers is missing an enormous area of opportunity.